Highlights from the episode:
On why MINERAL uses the whole plant:
“The theme of MINERAL is that the plant is the benefit and that these components acting synergistically in a symphony will always be more beneficial than a single compound.”
“There are unarguable benefits to this product when it’s consumed as a whole plant - and that’s feeding the endocannabinoid system which is responsible for homeostasis.”
Biggest lesson learned from the launch:
“Remain agile, adaptable and malleable. I’m bad at being patient but I am very persistent. I showed a great amount of restraint and patience on developing the right product, which was a challenge for me.”
Vision for MINERAL:
“That changes daily and depends on the time of day you ask me or what mood I'm in. I want to continue developing solutions that help people achieve balance, sleep, and recovery from injury. I want to build tangible experiences that consumers can interact with.”